Corporate Information

Company Overview

Rofzen Private Limited is an India-based pharmaceutical  company focused on the research, development, and commercialization of advanced therapeutic solutions.

Through its flagship skincare brand, NOVCEL, the company is committed to redefining the standards of sensitive skin care through dermatology-inspired formulations that combine clinical performance with exceptional cosmetic elegance.

Built upon the principles of formulation integrity, skin compatibility, and scientific rigor, NOVCEL develops products designed to meet the needs of individuals who expect uncompromising protection, tolerance, and user experience from their skincare.

Particular emphasis is placed on developing formulations suitable for sensitive, reactive, and acne-prone skin, including individuals undergoing active dermatological treatments such as retinoid-based regimens, where formulation discipline & skin tolerance are critical considerations.

Brand Overview

NOVCEL is owned and operated by Rofzen Private Limited and represents the company’s long-term commitment to building a premium dermatological skincare brand founded on clinical thinking, formulation excellence, and consumer trust.

The brand operates at the intersection of dermatology and modern cosmetic science, developing products that deliver measurable performance while maintaining the elegant textures and sensory experience expected from contemporary premium skincare.

At NOVCEL, we believe that advanced skincare should never require a compromise between efficacy, skin comfort, and cosmetic elegance.

Our formulations are therefore developed around five core principles:

Sensitive Skin First

Every formulation begins with skin compatibility and tolerance as fundamental design requirements rather than secondary considerations.

Dermatology-Inspired Development

Products are developed with a dermatology-first philosophy, emphasizing barrier function, long-term skin health, and responsible formulation practices.

Clinical Evaluation & Performance Standards 

Formulations are engineered to deliver reliable and consistent real-world performance through precision ingredient selection, robust formulation architecture, and rigorous internal evaluation also we believe that meaningful skincare innovation must extend beyond laboratory development and demonstrate performance under real-world conditions. Accordingly, selected products undergo clinical and in-vivo evaluation on human skin to assess safety, tolerability, and real-life performance, helping ensure that our formulations deliver the protection and efficacy consumers expect.

Elegant Textures

We believe exceptional skincare should feel as refined as it performs, combining technical excellence with sophisticated sensory aesthetics and superior cosmetic elegance.

Trust Through Integrity

NOVCEL maintains a commitment to transparent communication, responsible product claims, and quality-driven development practices designed to build lasting consumer confidence.

NOVCEL exists to become the trusted choice for individuals seeking high-performance skincare specifically designed for sensitive and demanding skin.

Registered Office

Rofzen Private Limited
3A, Kothi Road, Civil Line, Dewas Bada Bazar,
Dewas, Madhya Pradesh – 455001
India

Corporate Office
3A, Kothi Road, Civil Line, Dewas Bada Bazar,
Dewas, Madhya Pradesh – 455001
India

Legal & Statutory Information

Corporate Identity Number (CIN): U21002MP2025PTC078617
GSTIN: 23AAOCR9747A1Z7

Rofzen Private Limited operates in full compliance with applicable Indian laws and regulatory frameworks governing the manufacture, labeling, and distribution of cosmetic and personal care products.

Brand & Business Nature

Brand Name: NOVCEL
Business Category: Skincare / Cosmetic Formulations

NOVCEL focuses on the development of skincare products designed for:

  • Daily photoprotection
  • Skin barrier support
  • High compatibility across diverse skin types
  • Lightweight, wearable textures
  • Performance under varied climatic conditions
  • Premium sensory experience aligned with clinical discipline

All products are developed with strict attention to formulation stability, batch consistency, and real-world usability. Product claims, where applicable, are supported by appropriate evaluation protocols and internal quality standards.

Product Philosophy

NOVCEL follows a formulation-first approach grounded in scientific discipline and practical usability.

We believe skincare should be:

  • Purpose-driven and clearly positioned
  • Comfortable for consistent daily use
  • Designed with skin compatibility as a priority
  • Reliable across environmental and lifestyle conditions
  • Refined in texture, absorption, and finish

Our approach minimizes unnecessary complexity while maximizing functional
value.

Consumer Safety

NOVCEL products are intended strictly for cosmetic use. Individual responses may vary based on skin type and condition. Consumers are advised to:

  • Perform a patch test prior to first use
  • Use products as per recommended guidelines
  • Seek guidance from a qualified dermatologist for specific or ongoing
    skin concerns

Disclaimer

NOVCEL products are cosmetic in nature and are not intended to diagnose,
treat, cure, or prevent any medical condition or disease.

Contact Information

For customer, corporate, or regulatory inquiries:
Email: support@novcel.com
Phone / WhatsApp: +91 7880107800
Website: www.novcel.com

Brand Statement

A Better Life for Sensitive Skin — Guided by Dermatology, Built on Trust, Defined by Performance and Elegance.