Corporate Information

Company Overview

Rofzen Private Limited is an India-based pharmaceutical company focused on research, development, and the commercialization of novel therapeutic solutions. The company also operates in the dermatological skincare segment through its flagship brand, NOVCEL, delivering science-driven formulations designed for modern skin health needs.

NOVCEL is designed to serve consumers who prioritize performance, formulation clarity, and skin compatibility. Our development philosophy integrates formulation science, dermatological considerations, and user-centric design to deliver products that are reliable, effective, and suitable for modern skincare needs.

We place particular emphasis on creating products that can be confidently used by individuals with sensitive, acne-prone skin, and those undergoing active dermatological treatments, including retinoid-based regimens, where product tolerance and formulation discipline are critical.

Brand Overview

NOVCEL is owned and operated by Rofzen Private Limited, reflecting the company’s commitment to building a science-driven, premium skincare brand grounded in formulation integrity, clinical discipline, and consumer trust.

The brand operates at the intersection of clinical thinking and everyday usability, delivering cosmetic skincare products that are both technically sound and experientially refined.

Core Principles

Performance: Products are engineered for consistent, real-world performance through precision formulation and rigorous internal evaluation.

Compatibility: Formulations are developed with a focus on skin tolerance, particularly for
sensitive, acne-prone, and reactive skin profiles.

Integrity: We maintain a commitment to transparent communication, responsible
product claims, and quality-led development practices.

Registered Office

Rofzen Private Limited
3A, Kothi Road, Civil Line, Dewas Bada Bazar,
Dewas, Madhya Pradesh – 455001
India

Corporate Office
3A, Kothi Road, Civil Line, Dewas Bada Bazar,
Dewas, Madhya Pradesh – 455001
India

Legal & Statutory Information

Corporate Identity Number (CIN): U21002MP2025PTC078617
GSTIN: 23AAOCR9747A1Z7

Rofzen Private Limited operates in full compliance with applicable Indian laws and regulatory frameworks governing the manufacture, labeling, and distribution of cosmetic and personal care products.

Brand & Business Nature

Brand Name: NOVCEL
Business Category: Skincare / Cosmetic Formulations

NOVCEL focuses on the development of skincare products designed for:

  • Daily photoprotection
  • Skin barrier support
  • High compatibility across diverse skin types
  • Lightweight, wearable textures
  • Performance under varied climatic conditions
  • Premium sensory experience aligned with clinical discipline

All products are developed with strict attention to formulation stability, batch consistency, and real-world usability. Product claims, where applicable, are supported by appropriate evaluation protocols and internal quality standards.

Product Philosophy

NOVCEL follows a formulation-first approach grounded in scientific discipline and practical usability.

  • We believe skincare should be:
  • Purpose-driven and clearly positioned
  • Comfortable for consistent daily use
  • Designed with skin compatibility as a priority
  • Reliable across environmental and lifestyle conditions
  • Refined in texture, absorption, and finish

Our approach minimizes unnecessary complexity while maximizing functional
value.

Consumer Safety

NOVCEL products are intended strictly for cosmetic use. Individual responses may vary based on skin type and condition. Consumers are advised to:

  • Perform a patch test prior to first use
  • Use products as per recommended guidelines
  • Seek guidance from a qualified dermatologist for specific or ongoing
    skin concerns

Disclaimer

NOVCEL products are cosmetic in nature and are not intended to diagnose,
treat, cure, or prevent any medical condition or disease.

Contact Information

For customer, corporate, or regulatory inquiries:
Email: support@novcel.com
Phone / WhatsApp: +91 7880107800
Website: www.novcel.com

Brand Statement

Built on formulation discipline. Defined by performance.